After about three years of planning and design, a new sign welcomes drivers into La Jolla. Landscaping and lighting will be added in the future.
Three years after renderings made the rounds and garnered approval at community groups, a new “Welcome to La Jolla” sign has been installed.
Standing several feet tall, the sign faces southeast at the median at La Jolla Shores Drive and Torrey Pines Road, just west of The Throat, the intersection of Torrey Pines and Hidden Valley roads and La Jolla Parkway, where tens of thousands of cars enter La Jolla daily.
The sign, designed by La Jolla architect Trace Wilson, is on city of San Diego property but was funded primarily by the Rotary Club of La Jolla, whose emblem sits on the sign’s lower left corner.
Still to come are landscaping additions, including creeping vines on the sign and plants and shrubbery around it, according to Rotarian Cindy Goodman. Lighting will also be added.
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