The project is being managed by construction company Bernards, with contributions from American Scaffold, OHE Painting and Wallcovering, Stonhard and FS Masonry. 

All the work and materials are being donated by the companies, according to Neil O’Connell, executive director of the Mount Soledad Memorial Association, which oversees the Veterans Memorial.

“We couldn’t be more grateful,” O’Connell said at a May 1 reception to honor those who contributed.

Participating in the restoration project has been “a humbling experience,” said John Atherton of Bernards.

“It’s an example of goodwill, gratitude and American spirit,” O’Connell added. 

When the work is unveiled, “it’s going to be the sharpest looking that the cross has been in 70 years,” said Memorial Association President and Chief Executive Phil Kendro.

Mount Soledad Memorial Cross c 1962. Photo via San Diego History Center.

The cross was erected in 1954; the memorial currently displays more than 6,000 plaques commemorating veteran’s service.

On April 18, San Diego City Council President Pro Tem Joe LaCava, whose District 1 includes La Jolla, issued the Memorial Association a proclamation in honor of the memorial’s 70th anniversary.

The proclamation recognizes the significance of the memorial for the San Diego veterans community, LaCava representative Karla Tirado said.

About 1,000 people per day visit the memorial in busy months, O’Connell said, adding that in a weekend, about 3,000 people peruse the plaques and views. 

This summer, “they will see this immaculate cross; they will see this beautiful memorial and what we’ve preserved,” he said.

The Mount Soledad Memorial Association will host its annual free Memorial Day ceremony at 2 p.m. Monday, May 27, at the memorial.