Smallgoods Cheese Shop & Café is a standout La Jolla gem serving up award-winning sandwiches, expertly crafted charcuterie, and a one-of-a-kind selection of American-made cheeses and cured meats. As the first and only cheese shop in the world to exclusively support domestic artisans, Smallgoods is a proud champion of U.S. food culture.

Founded by local duo Mike and Jenny, the shop started in San Diego farmers markets in 2015 and opened its La Jolla café in early 2020. Despite launching just weeks before the pandemic, their commitment to quality and community helped them grow into one of the most celebrated sandwich spots in town—earning titles like Best Sandwich in San Diego, plus TripAdvisor’s #1 rated spot in the city.

Inside, you’ll find more than just top-tier ingredients—you’ll find hospitality, heart, and the kind of food that keeps locals coming back week after week. Whether it’s for a craveable lunch, a picnic board, or thoughtful catering, Smallgoods brings unmatched flavor and friendly vibes to every order.