From the street, The Cave Store looks like a charming, vintage souvenir shop on Coast Boulevard. But behind a modest wooden door lies one of La Jolla’s most adventurous secrets: a hand-dug tunnel leading 145 steps down through the sandstone cliffs into Sunny Jim’s Sea Cave.
This is one of a few sea caves in California accessible by land. Digging began in 1902 by a German engineer (and entrepreneur) named Gustav Schultz. While originally built for tourism, local lore insists the staircase used to smuggle whiskey and other contraband during Prohibition, a colorful chapter of La Jolla’s history.
Today, the tunnel offers a thrilling, slightly eerie descent into the heart of the cliff. At the bottom, you stand on a wooden platform inside the cavern, looking out at the open ocean. You might even spot a California sea lion swimming past the opening. The cave gets its name from the shape of the opening, which reportedly resembles the profile of “Sunny Jim,” a British cereal mascot from the 1920s.
The experience:
Who it’s for:
History buffs, families looking for unique things to do with kids and anyone looking for a unique photo op that doesn’t require a wetsuit.
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