Everyday California is a homegrown ocean adventure and lifestyle brand that embodies the laid-back spirit of Southern California. Founded by local entrepreneurs, this popular outpost has grown from a humble rental operation into a premier adventure hub located right on Avenida de la Playa, steps from La Jolla Shores Beach.

Everyday Califoirnia specializes in eco-friendly ocean excursions, most notably guided kayak tours through the protected waters of the La Jolla Ecological Reserve. Expert guides lead groups of all skill levels out to the famous La Jolla sea caves, navigating past rocky reefs, sandstone cliffs and kelp forests teeming with local wildlife.

In addition to kayaking, the team offers surf lessons, snorkeling tours and top-tier equipment rentals. The flagship boutique in The Shores is also a popular shopping destination, carrying their custom line of surf-inspired apparel, hats and eco-friendly beach accessories.

The highlights:

• The sea cave tour: The signature Everyday California excursion. Paddle alongside playful sea lions, orange Garibaldi and harmless leopard sharks while learning about the local ecosystem.
• Eco-friendly mission: The brand is deeply committed to ocean conservation, hosting regular, local beach cleanups and using business practices designed to protect the marine reserve.
• The flagship store: A highly curated boutique offering stylish, locally designed California apparel for all ages.

Who it’s for:
Thrill-seekers looking to kayak the caves, families planning a fun beach day and travelers searching for the ultimate component of a three-day La Jolla itinerary.

Local’s tip:
Book the morning kayak tour before 10 am. The wind is generally calmer, the water is glassy and flat and the sea caves are far less crowded with other groups.

Good to know:

• Lessons and camps: Everyday California offers specialized surf camps and private lessons for kids and adults. It is an excellent neighbor to the nearby Surf Diva Surf School.
• What to bring: For water tours, wear swimwear or athletic clothes that can get wet; the company provides life jackets, helmets, paddles and kayaks. Wetsuits and lockers are available to rent.
• Parking: Avenida de la Playa is the busiest commercial street in The Shores. Avoid the frustration of circling for a spot by reviewing our La Jolla parking playbook before your trip.