Situated on Fay Avenue, Sugar and Scribe is a local powerhouse for morning dining. This bustling cafe and bakery is owned by Food Network Champion Chef Maeve Rochford. It combines a cozy, welcoming interior with a lively, dog-friendly outdoor patio.

The scent of fresh pastries fills the air the moment you walk through the door, with a bakery counter featuring a towering display of artisanal cakes, flaky croissants and whimsical treats.

The sit-down menu features a cherished blend of classic American brunch classics and hearty, Irish-inspired fare, making Sugar and Scribe a popular option on our curated list of the best breakfast in La Jolla.

The menu highlights:

• • The “Famous Original S&S Pancakes”: Bright, light and maple syrup and lemon curd.
  • Butter poached lobster Benedict: A decadent masterpiece featuring Maine lobster, arugula and a chive and parsley hollandaise.
  • The bakery case: A rotating selection of chef Maeve’s award-winning pastries..

Who it’s for:
Families, pastry lovers and anyone seeking a high-quality, family-friendly morning meal. It also features one of the most welcoming dog-friendly patios in the Village.

Good to know:

• The crowds: Weekends are incredibly busy. Arrive before 8:30 am to secure a table on the patio or expect a wait.
• Grab and go: If the wait is too long, grab pastries and coffee from the counter and head to La Jolla Cove instead.
• The competition: It sits just across the street from another morning giant, The Cottage, making this stretch of Fay Avenue the ultimate brunch destination.
• The weekend route: On Sundays,Sugar and Scribe is the perfect starting point before you explore the nearby La Jolla Open Aire Market.
• Shopping: The central location is perfect for refueling after a morning spent browsing the nearby luxury boutiques and shops.
• Parking: Finding a spot on Fay Avenue requires patience. Review our La Jolla parking playbook for the best nearby side streets and public lots.