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Welcome to La Jolla, CA’s largest online community

Our interactive digital media outlet captures the vibrant and dynamic tapestry of La Jolla, CA, bringing you along on a journey where every day offers new and engaging content that celebrates and informs our audience. So, whether you're a tourist exploring things to do in La Jolla, a thrill-seeker looking for your next big adventure, or a local looking for the latest La Jolla news stories, lajolla.ca helps you plan and stay connected.

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About lajolla.ca

The ultimate resource of information for everything happening in La Jolla, CA.

Whether you already know and love La Jolla, or want to learn more, you belong here!

La Jolla is a coastal town in San Diego, California, with a Mediterranean climate, inviting visitors to enjoy stunning landscapes and activities year-round.

At lajolla.ca, our team features local businesses and engages our audience by sharing the best of La Jolla, from where to eat and what to do to events, arts and culture, and more.

We invite you to take your time and explore all that La Jolla has to offer.

Meet the heartbeat behind lajolla.ca

We're a diverse, tight-knit team passionate about La Jolla, working collaboratively to bring you the most comprehensive resource and directory for La Jolla, CA. With offices in the heart of The Village of La Jolla, our team is attuned to the changes around town, ensuring readers are updated with the latest La Jolla happenings.

Founder of digital marketing agency Provisions Media and creative director for lajolla.ca, Max leverages his professional background in finance, marketing, real estate and business development to make a difference in his native La Jolla and beyond. He counts philanthropy and photography among his passions, and you’ll never find him far from the coast with a coffee in hand.

Max Lawrence

Founder & Editor-In-Chief
Dalila expertly blends strategy, design and storytelling to help brands shine. We’re here for her verve and ambition and her ability to run operations with the same standout performance she devotes to beach volleyball and romanticizing her next travel plans. She’d be happy to discuss your next project over a new recipe at The Kitchen.

Dalila Ercolani

Chief Operating Officer
Val ensures our audience experiences the best of La Jolla, overseeing the creation, curation and distribution of content across multiple platforms so that every piece we share reflects the vibrant essence of La Jolla and our brand. Never without music playing, Val’s likely indulging at Blue Whale after exploring the tide pools or wandering the trails at Torrey Pines.

Valorie Holyoke-Hirsch

Content Manager
Award-winning journalist and crafty logophile, Elisabeth applies her word art to her beloved La Jolla. She tells the stories that matter while showcasing all La Jolla is, from wildlife and art to civic activity and science. Pastaphile (hello, Marisi!) and coffee connoisseur, she’ll meet you anywhere for a drink or a meal, unless she’s in a vinyasa class or hiking a trail.

Elisabeth Frausto

Senior Editor
Founder of Provisions Media digital marketing agency and creative director for lajolla.ca, Max leverages his professional background in finance, marketing, real estate and business development to make a difference in his native La Jolla and beyond. He counts philanthropy and photography among his passions, and you’ll never find him far from the coast with a coffee in hand.

Max Lawrence

Founder & Editor-In-Chief

Powered by Provisions Media

Behind lajolla.ca is Provisions Media, a creative and digital marketing agency in San Diego. While lajolla.ca connects the community through engaging collaborations, Provisions Media helps businesses build and amplify their brand, reach new audiences, and drive real results.

From branding and design to SEO, content creation and paid advertising, the PM team of experts crafts tailored strategies to grow and elevate businesses of all sizes.

Whether you’re looking to expand your brand’s reach, optimize your digital presence, or create standout marketing campaigns—share your goals with the Provisions team!

Contact Provisions Media Today

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Contact us for advertising inquiries and other opportunities to bring your business to the forefront of La Jolla’s largest online community.

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